executive voices—at scale

Meta | Tech Narrative & Platform Strategy

A man with short red hair and a black long-sleeve shirt sitting on a beige armchair in a living room. He appears to be speaking, with his hands gesturing in front of him. The background includes a wooden side table, a lamp, and a bookshelf.

The context

Executive communications at Meta were extraordinarily visible — and fragmented.

As Meta accelerated its investments in artificial intelligence, immersive technologies, and global infrastructure, the challenge was to move beyond announcement-driven content toward a cohesive narrative system.

The Rationale: Research surfaced a critical gap: top-tier tech talent wasn't just evaluating opportunities — they were assessing how leadership expressed thought. In particular, they were looking for clarity on how Meta's leadership thought about responsible innovation — and where the company was headed.

The strategy shifted accordingly: transform senior leaders into credible, consistent public voices capable of engaging AI researchers, engineers, policymakers, and media—at scale.

  • Role: Tech Communications Director/Head of Content

  • Scope: Executive communications across emerging tech, including AI, engineering, infrastructure

  • Stake: Supporting Meta’s Chief Technology Officer and other senior leadership

22 Million

Global reach across Meta’s tech innovation platforms

29% Growth

THE EXECUTIVE NARRATIVE SYSTEM

CTO NOTEBOOK | Translating Innovation

Scaled a series for Meta's Chief Technology Officer that translated complex technical priorities into clear, narrative-driven insights — building a recognizable, authoritative voice with AI researchers, engineers, and media.

Close-up of computer servers and networking hardware, with blue and yellow lights, representing data centers and internet infrastructure.

BOZ TO THE FUTURE | Audio as Influence

Extended the executive voice system into audio—leading a team of content strategists to develop a franchise positioning Meta’s Chief Technology Officer as a conversational leader engaging builders and developers on the ideas shaping the future of tech.

A promotional poster featuring a smiling man with a beard, set against a vibrant orange background with red circular pattern lines. The poster has bold, stylized text saying, "BOZ TO THE FUTURE," and smaller text along the side that reads, "A Reality Las Podcast."

IDEAS (TECH@META)

The Thought Leadership Anchor

Established the Ideas vertical within the Tech@Meta platform as the executive narrative system's central hub—creating a high-visibility home for leadership perspectives on AI, engineering, infrastructure, responsible innovation, inclusion, and the future of tech for a broad, tech-informed audience.