The context
Executive communications at Meta were extraordinarily visible — and fragmented.
As Meta accelerated its investments in artificial intelligence, immersive technologies, and global infrastructure, the challenge was to move beyond announcement-driven content toward a cohesive narrative system.
The Rationale: Research surfaced a critical gap: top-tier tech talent wasn't just evaluating opportunities — they were assessing how leadership expressed thought. In particular, they were looking for clarity on how Meta's leadership thought about responsible innovation — and where the company was headed.
The strategy shifted accordingly: transform senior leaders into credible, consistent public voices capable of engaging AI researchers, engineers, policymakers, and media—at scale.
Role: Tech Communications Director/Head of Content
Scope: Executive communications across emerging tech, including AI, engineering, infrastructure
Stake: Supporting Meta’s Chief Technology Officer and other senior leadership
22 Million
Global reach across Meta’s tech innovation platforms
29% Growth
THE EXECUTIVE NARRATIVE SYSTEM
CTO NOTEBOOK | Translating Innovation
Scaled a series for Meta's Chief Technology Officer that translated complex technical priorities into clear, narrative-driven insights — building a recognizable, authoritative voice with AI researchers, engineers, and media.
BOZ TO THE FUTURE | Audio as Influence
Extended the executive voice system into audio—leading a team of content strategists to develop a franchise positioning Meta’s Chief Technology Officer as a conversational leader engaging builders and developers on the ideas shaping the future of tech.
IDEAS (TECH@META)
The Thought Leadership Anchor
Established the Ideas vertical within the Tech@Meta platform as the executive narrative system's central hub—creating a high-visibility home for leadership perspectives on AI, engineering, infrastructure, responsible innovation, inclusion, and the future of tech for a broad, tech-informed audience.
Selected work
JPMorgan Chase: Driving Digital Innovation
Laureate Education: Executive Communications
WSJ: Food Industry Coverage
JPMorgan Chase: Business Storytelling